Hoxtopia was Moss' final project in 2020 with the PEER ambassadors at PEER Gallery, a group of local 17-23 year olds from the Hoxton area, East London. It is a familiar sight to come across private developments which are completely unaffordable for the communities surrounding them. In East London, which has historically been diverse, working class, and with prevalent social housing, the effect as communities are displaced is especially violent.
On the hoarding of these construction sites, there are often Photoshop proposal images showing what the future development will look like. Overwhelmingly, the people that feature in these images are middle class, white, young professionals.
Moss asked the group at PEER to imagine alternative Photoshop proposals for the future of Hoxton Street. To display the work, Moss and the group flooded the Google Maps listings of 4 private developments within walking distance of PEER with the images. This meant that whenever potential buyers googled "HKR Hoxton," "The Makers Shoreditch," "DASH London," or "Shoreditch Exchange" they would see these images instead of corporate marketing suite photos.
With thanks to Alice White, Curator for Local Audiences, PEER
Images uploaded to Google Maps, as replacement visuals for private developments in Hoxton.
